Icing Designs: Who are some of the people that inspired you as you were getting your start, or what inspired your start?
Amber: There are 3 main ones... I was perusing designsponge.com the summer of '08 and read a feature on Fresher than Fresh (a gourmet sno cone that operates out of a Shasta trailer) & I was completely inspired. I told my husband, "I want to do that with cupcakes." I had abandoned my childhood dream of owning a bakery and hadn't baked in nearly 10 years. Immediately filled with passion, I just started experimenting with flavors, recipes & unique combinations. I am also totally inspired by Elizabeth Falkner of Citizen Cake in San Francisco. She has a rad cookbook called Demolition Desserts. I don't follow any recipes exactly, but I've gained a lot of wisdom from those pages! My husband was also a huge inspiration from the very beginning. He's been telling me ever since we met 11 years ago, that I should have my own business. I'm shy & cautious when it comes to entrepreneurship so it took a while for me to listen to him! We run the business together and I couldn't imagine a better partner.
Icing Designs: Where do you draw inspiration from now?
Amber: Everywhere! We change our flavors weekly and a week hasn't gone by that we haven't introduced at least 1 new flavor. We find inspiration for new creations from talking with our customers about what their favorite desserts are, on-line research, candle scents, ice-cream flavors, what's growing in our community, drinks (mixed drinks, teas, soda's, coffee drinks), etc. In addition to finding cupcake flavor inspiration, our eyes are constantly open for unique cupcake displays and looks. The way the cupcakes are presented at weddings, parties, etc. is extremely important to us (which is why we have an ever growing collection of cool stands, platters, etc. for our clients to use). I have an art & design background so I love being able to integrate that love into Enjoy Cupcakes.
Icing Designs: What is one of the most inspirational projects you have worked on, or who is one of the most inspirational people you have worked with?
Amber: Jose Villa and Joel Serrato captured the different layers of our business and our little family through photos and a film. They are incredibly talented people, but what even surpasses that is their sincere kindness (and they are super fun!).
(You must see this amazing 8mm film that Joel shot for Enjoy Cupcakes, it is wonderful!)
Icing Designs: How would you like to inspire others?
Amber: To be adventurous with baking and cooking. Don't feel confined to recipes or traditional pairings. And (this kind of sounds cheesy), follow your dreams. I'm so grateful that something ignited my childhood dream to be a baker because I'm having the time of my life...just with not enough sleep :)
Photo credits: Jose Villa all except top photo